Introduction

The 2016 US election will take place on November 8, 2016. Candidates have been using many strategies to gain support. One such strategy is the utilization of social media platforms to promote an election campaign. The most popular platforms used are Facebook, Twitter and YouTube. In the United States, everyday, two out of three people are using these sites (Metaxas and Mustafaraj, 2012 ).This website discusses how politicians manipulate and use social media to their advantage to positively impact their campaign during the 2016 elections. These acts can be simply utilizing social media to promote campaigns and induce a strategic appeal to the general public. On the other hand, some candidates may manipulate social media results to reflect a positive image upon themselves and as a marketing strategy to gain more voters.

Monday, March 28, 2016

Bibliography

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