Introduction

The 2016 US election will take place on November 8, 2016. Candidates have been using many strategies to gain support. One such strategy is the utilization of social media platforms to promote an election campaign. The most popular platforms used are Facebook, Twitter and YouTube. In the United States, everyday, two out of three people are using these sites (Metaxas and Mustafaraj, 2012 ).This website discusses how politicians manipulate and use social media to their advantage to positively impact their campaign during the 2016 elections. These acts can be simply utilizing social media to promote campaigns and induce a strategic appeal to the general public. On the other hand, some candidates may manipulate social media results to reflect a positive image upon themselves and as a marketing strategy to gain more voters.

Monday, March 28, 2016

Social Media Disadvantages

Social media is not only about the perks from expansion and connection. There are some disadvantages:

  • Time intensive
    • Long term relationships with customers take time to build and maintain
  • Intrusion of Privacy
    • Directed advertisements require the collection of user information from social media
  • Lack of control over feedback
    • Users of social media are free to post offensive images or negative reviews about the company
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